Project_0001

Degli Uberti

Seasonal campaign launch Winter 2024

Degli Uberti

YEAR

2024

INDUSTRY

Fashion

PRODUCTION

Milkyway

Direction

Alessio Ciaravino, Michele Perna

Styling

Middle Studio

Degli Uberti needed a compelling visual piece to introduce their Winter 2024 collection and reinforce the store’s positioning as a destination for refined, contemporary menswear in Rome. The objective was not only to showcase individual garments, but to communicate the atmosphere, elegance, and seasonal identity of the brand—creating content that could perform both in-store and across digital channels.

Milkyway produced a cinematic fashion film that blends artistic direction, dynamic camera movement, and storytelling to elevate the presentation of the collection.

We focused on highlighting fabric textures, tailored details, and layered winter looks through carefully composed shots and controlled lighting.

Model in a long dark coat, gray pants, and black shoes standing against a plain light background.Portrait of a person wearing a black rain jacket with the hood up against a plain background.Woman is walking, image is blurred

The narrative flow was designed to reflect the rhythm of the season, combining modern aesthetics with a timeless visual style that aligns with Degli Uberti’s brand identity.

The final film delivered a strong visual impact, helping Degli Uberti launch their Winter 2024 catalog with a cohesive and premium look. The content was optimized for both social media promotion and in-store displays, increasing audience engagement and strengthening brand perception.

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Person wearing a dark jacket and trousers standing on cobblestone pavement.