Project_0006

Elena Grillz

Photographic campaign for grillz designer

Elena Grillz

Open mouth showing teeth adorned with star-shaped silver grills and small crystal decorations on upper teeth.
YEAR

2024

INDUSTRY

Fashion

PRODUCTION

Milkyway

PHOTOGRAPHER

Alessio Ciaravino

The project focused on giving the grillz a strong sense of character by highlighting their craftsmanship, aesthetic power, and provocative edge, creating social-ready content that communicates boldness and authenticity.

Close-up of a person with blue eyes, septum and lip piercings, wearing several rings and holding a finger near their nose.Close-up of a person with black hair braided, wearing black and white hair clips, multiple ear piercings, a septum piercing, and star-shaped grills on their teeth.

To capture Elena Grillz creative universe, Milkyway developed a comprehensive production featuring worn portraits, studio product imagery, and environmental shots.

The worn portraits were approached with a hard, unfiltered aesthetic: harsh lighting, high contrast, tight framing, and poses designed to emphasize not only the grillz themselves, but also the intense expressions of the subjects.

Open smiles, exposed gums, and a deliberately aggressive visual language contribute to a brand identity that feels immediate, striking, and unapologetic.

Close-up of a mouth with lips slightly parted, showing teeth with star-shaped and studded metal dental jewelry.Close-up of lips with teeth featuring a silver dental grill and decorative gems on the upper teeth.

The result is a distinctive, authentic, and contemporary photographic body of work, positioning Elena Grillz brand within a recognizable visual territory that delivers instant impact.

back to projects