The project was conceived to build a strong visual narrative capable of expressing the brand’s identity both in urban environments and in studio settings.

For the launch of Capslov’s new collection, Milkyway developed a full-scale production combining outdoor and studio photography.

The outdoor shoots take place in an urban, industrial setting, creating a strong contrast with the garments and allowing textures and design details to emerge with authenticity. Metallic surfaces, neutral tones, and architectural geometries enhance the brand’s street attitude, while the models naturally embody the essence of Capslov.

In the studio, Milkyway adopted a more minimal and controlled approach, with neutral backdrops, precise lighting, and a strong focus on lines and proportions. This setup highlights the quality of the pieces and Lorenzo Capitanini’s stylistic vision, emphasizing construction, fit, and sartorial details.