project_0015

Masseria Palombara – SMM

Fashion shooting concept

Masseria Palombara – SMM

Rustic indoor dining area with round table covered by lace cloth, wooden chairs, armchair, hanging plants, and yellow-green cabinets filled with plants and books.
YEAR

2025

INDUSTRY

Fashion

PRODUCTION

Milkyway

PHOTOGRAPHER

Alessio Ciaravino

Styling

Alessia Pepe and Andrea Alessandro

In this second edition of the project, Milkyway developed an integrated production of photography and video interviews for the social media channels of Masseria Palombara, adopting a more structured and strategic approach compared to the previous phase.

The production unfolded across different areas of the masseria, including indoor and outdoor spaces, culinary and wellness moments, and everyday life within the property.

Each piece of content was conceived to be versatile and adaptable across various digital formats, while maintaining visual and narrative consistency.

Wooden tray holding a large bowl and small bowl filled with flour, alongside a white pitcher with red stripes.Outdoor swimming pool with stone tile deck, lounge chairs under wooden pergolas, and green and blue glass decorative vases.Close-up of hands shaping fresh pasta dough on a wooden surface.

The visual approach combined a clean, contemporary aesthetic with a spontaneous, almost documentary sensibility, reflecting the masseria’s identity: quiet luxury, authenticity, and an experience rooted in genuine connection and perceived quality.

back to projects