project_0016

CAF UCI

Full management of CAF UCI’s digital presence

Masseria Palombara – SMM

Rustic indoor dining area with round table covered by lace cloth, wooden chairs, armchair, hanging plants, and yellow-green cabinets filled with plants and books.
YEAR

2026

INDUSTRY

Consulting

PRODUCTION

Milkyway

In this project, Milkyway developed an integrated strategy for CAF, providing a new direction for communication and managing the entire online presence, including the website, social media content, and paid marketing campaigns. The goal was to modernize CAF’s communication style, making it consistent and recognizable across all digital channels.

Content production included the development of the website, social media video reels, offline graphic materials, and daily social media management.

All assets were designed to be versatile and adaptable across different formats, combining informative messaging with engaging storytelling.

Outdoor swimming pool with stone tile deck, lounge chairs under wooden pergolas, and green and blue glass decorative vases.Outdoor swimming pool with stone tile deck, lounge chairs under wooden pergolas, and green and blue glass decorative vases.Close-up of hands shaping fresh pasta dough on a wooden surface.Close-up of hands shaping fresh pasta dough on a wooden surface.Close-up of hands shaping fresh pasta dough on a wooden surface.

The overall approach balanced professionalism and accessibility, reflecting CAF’s core values of reliability, expertise, and transparency, while creating a coherent, effective, and modern digital presence.

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