project_0007
Homework.abc
Social media campaign for the launch
Homework.abc
2024
Fashion
Milkyway
Alessio Ciaravino
Alessio Ciaravino
Alessandro Preziosi
We designed and managed the social media campaign for the launch of the new Homework.abc collection. The goal was to highlight the brand’s new direction and give strong visibility to the collection’s key pieces.
The videos spotlight the jacket and wide-leg trousers — signature items designed by Alessandro Preziosi.
They present these pieces through a clean, dynamic visual approach that enhances their character and craftsmanship.
The outcome is a cohesive campaign that strengthens the collection’s identity, increases engagement across social channels, and positions the new pieces as standout elements within the Homework.abc aesthetic.